Assignment Bank 1 : Advertising Advert Plan

Assignment Bank 1 : Advertising Advert Comparison

One of the main differences is how the two models are represented, Avril lavigne is represented as a rock chick with attitude and Beyonce is represented in a sexual proactive way. Also both models have different postures and have posed in different ways.The difference in the target audience is that Avril Lavigne product is aimed at teenagers but Beyonce's advert is aimed at young women.

Avril Lavigne advert is aimed at  teenagers who are innovators (people who want to make their mark on the world) in the lifestyle category. Although Beyonce advert is aimed at women who are egoists (people who are concerned to get the most pleasure for themselves out of life) in the lifestyle category.

Both of the adverts use persuasive techniques such as: anchorage text. Both use anchorage text in order to appeal to the target audience.