Analysis a magazine cover

‘Us weekly’ is a celebrity gossip magazine. From the front of the magazine it looks like the magazine will be about Obama and his wife. The target audience for this magazine will probably be women who like celebrity gossip. The age group will be women in their thirties. There interest will be about how celebrities live their lives. The celebrities on the magazine have a direct mode of address. This tells me that the celebrities in the magazine want the reader to feel as if they are close to them. Obama and his wife are on the front cover, they are on the front cover because Obama is the president of America. The anchorage text says ‘she shops at target loved sex and the city and never misses the girls’ recital. The untold romance between a down-to-earth mom and the man who calls her ‘my rock’’.This implies that Obama loves his wife. The overall message Obama and his wife are trying to give is that they are in love. Married people and people in love are represented in the magazine.  The title of the magazine is in pink which is a bright colour which makes the title stand out. The title is ‘Us weekly ’however the ‘Us’ is much bigger than the ‘weekly’. Which means the ‘Us’ is more important. The ‘Us’ can either stand for United state of us. The title of the magazine tells me that the readership is going to be people that live in the America or people that are interested in America. The image of the title is that it is quite light hearted ad friendly. The style of it is quite bright and bold. The ‘puffs’ suggest that the magazine will be about marriage, love and family. The strategies the magazine uses are that the president and his wife are on the front cover which attracts the target audience.