In a film poster the codes and convention use are: the title of the film, an eye catching image(s), name of actors and actresses, and the production blurb .I think the genre of the film is adventure and fantasy. I think this because there is a creature that is coming out of the water which reinforces the idea that the film genre is fantasy. Also there is a boat and one actor is holding a gun which gives me the impression that the film is quite adventurous. I know that there are special effects in this poster because there is a boat and an octopus coming out of the water the octopus is making the ship sink. The location seems to be at sea. The characters are represented in different ways. All the characters are using a direct mode of address. One of the actors is wearing a bandana and beads which makes him looks like a pirate. He also looks like he has a plan and he is up to something. He is also holding a gun this makes him look as if his got power and authority because none of the other characters in the poster is holding guns. The actress looks pure and posh in a sense. The actor at the back facial expression is quite devious. The title of the film has been designed in a quite unique way because the writing is white and has fancy flicks at the end of each letter. Also the title is on a blank of wood and there is a picture of a skull this makes it seem like the movie is going to be about pirates and ships. Also the film is called ‘Pirates of the Caribbean dead man’s Chest’. This makes it obvious that the film is about pirates. The audience can expect a film with a lot an adventure and action. People who love adventure and fantasy films will be the ones going to watch this film. Also people who love pirate films. I think the unique selling point will be the fact that it has the actors Jonny Depp and Orlando Blue. Also the actress Keira Knightly stars in the film. They are all recognised actors especially Jonny Depp so that will be the main attraction for the film. This is why at the top of the poster it says the actors and actress names. The main selling point of the film is that there has been a ‘Pirates of the Caribbean 1’ before this film. This means people will me excited to watch the sequel of that film. The film is also about a novel. There are also numerous video games. The film company which produced this film was Walt Disney. It is a major Hollywood company. The film company placed the poster in magazines, billboards on buses, bus shelters and near cinemas. This made a lot of people know about the film which made the film a big success.
