In a film poster the typical codes and convections are: key moments from the film which are not necessarily placed in the same order. The name of the main stars are put on the screen early in the trailer so that the audience know what to expect , the audience often decide whether they want to watch the film just by the star in it. The names of directors or producers are often included so the audience can make connections between the film trailer and previously successful and recognised films. Many mainstream films will use a powerful voice-over that draws our attention to the key points of the film. Important information about the film is giving such as: tagline and release date. Music is essential in trailers as it can suggest the genre, style and plot of the film. The title of the film is usually put on the screen at the end of the trailer. Trailers are usually distributed by radio and popular social websites such as: facebook, twitter etc. Also film trailers can be distributed on TV commercials this is to boost the awareness of the film. The audience are people who have watched the first ‘Pirates of the Caribbean’. Also people who love fantasy and adventure films. The trailer gives away that the narrative will be about pirates and it will have to do with fantasy. The main stars are visible in the trailer this tells the audience what type of characters the stars are playing. Also the main stars names are written at the end of the trailer. The names of the director and producer are given. The release date is given this tells the audience when the film is in cinemas. There is also information about the film company. The genre of the film has been represented through the characters. Two of the actors are wearing pirate hats and they have guns this tells the audience that the genre of the film will be quite adventurous. The setting of the film is at sea which makes it seem as if the genre is fantasy. The music that has been chosen has a quick tone which again makes the genre seem adventurous. I get a better idea of what the film is about by the trailer than by the poster this is because more of the plot of the film is given in the trailer. In the trailers you can see more characters and also more scenes and more action. This makes the film more desirable to the audience. The advantage of using an Internet trailer to promote a film over using a poster campaign is that more people use the Internet therefore more people will come across the trailer so more people will watch the trailer . Also Internet trailers enables the audience to see more parts of the film which may lead them to actually wanting to watch the film.
