Assignment Bank 2 : film Unit Evaluative Analysis

The conventions that I have used in my poster are: an eye catching image, the title of the film and the production blurb. This will help appeal to the audience because the audience will learn a few things about the film and this will promote the film. In my poster the representation I have created are of the genre which are romance and comedy. The title which is ‘Too good for you’ will already tell the audience that the film will have a lot of comedy in it. The image in the poster will tell the audience that the film will be quite romantic. The convections that I have used in my trailer are: including key moments of the film, phrases such as ‘from the director of ’, music, voice over and the title of the film. I think my trailer will appeal to the target audience because information is given about the film. Also the audience will be able to see more clips of the film. I have represented my character in my trailer as typical people. I have done so because the target audience will be able to relate to some characters. Also all the main characters are in most of the scenes in the trailer. So the audience can differentiate between the protagonist and other character. The film company Paramount Pictures will produce and distribute my film. I chose that film company because they produce a lot of romantic comedy films. My film is a romantic comedy film. Paramount Pictures also produced ‘I Love You, Man’ which was very successful this is another reason I chose Paramount Pictures to produce and distribute my film.

Assignment Bank 2 : film Unit Mock Up

Assignment Bank 2 : film Unit Film Planning

Assignment Bank 2: Film Unit Film Trailer

In a film poster the typical codes and convections are: key moments from the film which are not necessarily placed in the same order. The name of the main stars are put on the screen early in the trailer so that the audience know what to expect , the audience often decide whether they want to watch the film just by the star in it. The names of directors or producers are often included so the audience can make connections between the film trailer and previously successful and recognised films. Many mainstream films will use a powerful voice-over that draws our attention to the key points of the film. Important information about the film is giving such as: tagline and release date. Music is essential in trailers as it can suggest the genre, style and plot of the film. The title of the film is usually put on the screen at the end of the trailer. Trailers are usually distributed by radio and popular social websites such as: facebook, twitter etc. Also film trailers can be distributed on TV commercials this is to boost the awareness of the film. The audience are people who have watched the first ‘Pirates of the Caribbean’. Also people who love fantasy and adventure films. The trailer gives away that the narrative will be about pirates and it will have to do with fantasy. The main stars are visible in the trailer this tells the audience what type of characters the stars are playing. Also the main stars names are written at the end of the trailer. The names of the director and producer are given. The release date is given this tells the audience when the film is in cinemas. There is also information about the film company. The genre of the film has been represented through the characters. Two of the actors are wearing pirate hats and they have guns this tells the audience that the genre of the film will be quite adventurous. The setting of the film is at sea which makes it seem as if the genre is fantasy. The music that has been chosen has a quick tone which again makes the genre seem adventurous. I get a better idea of what the film is about by the trailer than by the poster this is because more of the plot of the film is given in the trailer. In the trailers you can see more characters and also more scenes and more action. This makes the film more desirable to the audience. The advantage of using an Internet trailer to promote a film over using a poster campaign is that more people use the Internet therefore more people will come across the trailer so more people will watch the trailer . Also Internet trailers enables the audience to see more parts of the film which may lead them to actually wanting to watch the film.

Assignment Bank 2 : film Unit Film Poster Analysis

In a film poster the codes and convention use are: the title of the film, an eye catching image(s), name of actors and actresses, and the production blurb .I think the genre of the film is adventure and fantasy. I think this because there is a creature that is coming out of the water which reinforces the idea that the film genre is fantasy. Also there is a boat and one actor is holding a gun which gives me the impression that the film is quite adventurous. I know that there are special effects in this poster because there is a boat and an octopus coming out of the water the octopus is making the ship sink. The location seems to be at sea.  The characters are represented in different ways. All the characters are using a direct mode of address. One of the actors is wearing a bandana and beads which makes him looks like a pirate. He also looks like he has a plan and he is up to something. He is also holding a gun this makes him look as if his got power and authority because none of the other characters in the poster is holding guns. The actress looks pure and posh in a sense. The actor at the back facial expression is quite devious. The title of the film has been designed in a quite unique way because the writing is white and has fancy flicks at the end of each letter. Also the title is on a blank of wood and there is a picture of a skull this makes it seem like the movie is going to be about pirates and ships. Also the film is called ‘Pirates of the Caribbean dead man’s Chest’. This makes it obvious that the film is about pirates. The audience can expect a film with a lot an adventure and action. People who love adventure and fantasy films will be the ones going to watch this film. Also people who love pirate films. I think the unique selling point will be the fact that it has the actors Jonny Depp and Orlando Blue. Also the actress Keira Knightly stars in the film. They are all recognised actors especially Jonny Depp so that will be the main attraction for the film. This is why at the top of the poster it says the actors and actress names. The main selling point of the film is that there has been a ‘Pirates of the Caribbean 1’ before this film. This means people will me excited to watch the sequel of that film. The film is also about a novel. There are also numerous video games. The film company which produced this film was Walt Disney. It is a major Hollywood company. The film company placed the poster in magazines, billboards on buses, bus shelters and near cinemas. This made a lot of people know about the film which made the film a big success.

My Current Grade

Assignment Bank 1: Advertising Final Advert

My advert is a perfume advert for a brand named Spectacular. The ideologies that I would like to be attached to my advert is sophistication and beauty, this is because a lot of people want to be sophisticated and beautiful. My advert appeals to the target audience because the model used in the advert is around the same age as the target audience, so it is likely it will influence there decision on buying the product. My advert fits into Maslow Hierarachy of needs by promoting creativity, self esteem, confidence and achievement; this will help to sell my product because people want to have confidence and self esteem. The persuasive techniques I have chosen to use is anchorage text. I chose anchorage text because I can use a slogan to appeal to my audience and therefore promote my product. Also I chose personal appeal because I think my advert will appeal to certain people. In my advert I have tried to create a fun and an elegant looking person. I did so because my target audience are people that have fun personalities and dress elegantly. The colour of the costume that the model is wearing is quite bright with touches of dark colours this makes the bright colours stand out more. The model in my advert is represented as a beauty bunny. The person in my advert is also wearing makeup. This makes the person in the advert noticeable and she stands out.